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Brazilian consumers now have the power to help farmers in Brazil and developing countries build better futures for themselves, by choosing products with the Fairtrade Mark in stores across Brazil. This is reported by the online magazine Freshplaza. The organization joins 25 other Fairtrade organizations across the world that promote Fairtrade products in their countries. Fairtrade Brasil was established to help develop a local market for Brazilian Fairtrade producers and connect consumers with Fairtrade products grown at home.
Fairtrade Brasil is the latest organization working to grow the market for Fairtrade products in a Fairtrade producer country, following the successful launches of national Fairtrade organizations in South Africa in 2009, and Kenya and India in 2013. South African Fairtrade sales reached €22.5m in 2013, with a growing range of products from local Southern African farmers and beyond.
In Brazil there are about forty Fairtrade certified cooperatives producing more than coffee, honey, fruit and cream. The launch of Fairtrade Brasil will reduce the dependence on the international market and open up the Brazilian and South American market as an alternative.
More about Fairtrade Brasil www.fairtradebrasil.com.