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Sales in the whole organic sector have trebled in the last ten years to €7.55bn, according to figures from the Bund Ökologische Lebensmittelwirtschaft, BÖLW (German Federation of the Organic Food Industry). The sales barometer of the Bundesverband Naturkost Naturwaren, BNN (German Organic Producers and Traders Association), indicates that organic products worth some €2.5bn were sold over the shop counters of the organic retail trade in Germany in 2013. Organic is still heading for success: Sales in the first half of 2014 rose again by an almost two-figure amount. Now it is a question of setting up the structures for securing the future and utilizing the profiling potential. (Picture: BioFach 2014)
The annual gathering for players from all organic trade and sales channels is BioFach on 11 – 14 February 2015 in the Exhibition Centre Nuremberg. Over 42,000 trade visitors are expected again at the world’s leading trade fair for organic food. They shape the future of the sector with representatives from society, politics and media. The challenges facing the trade are varied. In the competition for the attention of today’s customers, it is a matter of creating new concepts and shopping experiences and constantly presenting innovations. The sector gets inspiration for this at the fair, which invites specialist retailers to the Fachhandelstreff (for German retail trade) with forum and club again in February.